It doesn’t require a great imagination to appreciate that specialists working
together, will produce a more effective solution than those working in isolation.
together, will produce a more effective solution than those working in isolation.
Creative and media people were always a natural pairing but try explaining that to the multitude of media independents and creative consultancies. Even more pertinent in this day and age, is the need for PR and media to work together. And if you can get creative to join this gang, you’ve really got something going! Team working can not only exploit group strengths but it can also expose the weaknesses of individuals. Team working produces stronger, more confident and all-round individuals.
Sandra Boutonnet
French born Sandra Boutonnet has a Master’s degree in Communications Management from London Guildhall University. She joined Cut Communications in 2005 with a strong background in travel PR gained in Paris promoting leading international airlines, tourist boards and technology solutions for the travel industry.
Contact Sandra Boutonnet
French born Sandra Boutonnet has a Master’s degree in Communications Management from London Guildhall University. She joined Cut Communications in 2005 with a strong background in travel PR gained in Paris promoting leading international airlines, tourist boards and technology solutions for the travel industry.
Contact Sandra Boutonnet