It doesn’t require a great imagination to appreciate that specialists working
together, will produce a more effective solution than those working in isolation.
together, will produce a more effective solution than those working in isolation.
Creative and media people were always a natural pairing but try explaining that to the multitude of media independents and creative consultancies. Even more pertinent in this day and age, is the need for PR and media to work together. And if you can get creative to join this gang, you’ve really got something going! Team working can not only exploit group strengths but it can also expose the weaknesses of individuals. Team working produces stronger, more confident and all-round individuals.
Mike Vanderkar - Director
Mike started in media sales when television was in black and white. After ten years, he moved into radio and built the largest radio sales house in the UK. Then his pioneering spirit forced him into the launch of Satellite Television, becoming sales director of both BSB and ETN. He then formed his own company specialising in partnership marketing working for clients such as Sainsbury's, First Choice, Lloyds TSB, and Granada.
Contact Mike Vanderkar
Mike started in media sales when television was in black and white. After ten years, he moved into radio and built the largest radio sales house in the UK. Then his pioneering spirit forced him into the launch of Satellite Television, becoming sales director of both BSB and ETN. He then formed his own company specialising in partnership marketing working for clients such as Sainsbury's, First Choice, Lloyds TSB, and Granada.
Contact Mike Vanderkar